In March, The Cambridge Analytica (CA) scandal dominated international headlines.
But, what do we know about Cambridge Analytica and its alleged involvement in Trinidad and Tobago’s affairs?
CA is a British political consulting firm which combined data mining, data brokerage and data analysis with strategic communication during the electoral processes.
The company is at the centre of a personal data scandal and is accused of using data on 50 million Facebook users to formulate political advertising on the Donald Trump election campaign.
The People’s Partnership Government is alleged to have engaged the services of the company. However, the Opposition has denied the claims.
An audit has since been launched by the Government in a bid to determine if these reports are true.
Cambridge Analytica whistle-blower Christopher Wylie told UK lawmakers that CA worked alongside a company in 2013 to get information on the population.
He said the project involved accessing raw internet service provider data for the entire country, to monitor what people were browsing.
They were also reportedly the masterminds behind the UNC’s ‘Do So’ campaign in which they sought to encourage Afro-Trinidadians to avoid voting while the Indo-Trinidadian children would “listen to their parents” and vote.
This was revealed in a Netflix Documentary called ‘The Great Hack’.
The UNC won that election.
Author: Dareece Polo
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